YouTube’s recommended video algorithm: How it works and how to appear in more recommended videos

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Photo by Ivan Samkov on

YouTube’s recommended video algorithm is a complex system that determines which videos are recommended to viewers on the platform. This algorithm takes into account a variety of factors, including engagement, watch time, and audience retention, to determine which videos will be recommended to viewers.

The recommended video algorithm is designed to surface videos that are relevant, interesting, and engaging to viewers. When a viewer watches a video, the algorithm takes note of the video’s engagement and watch time metrics, as well as the viewer’s behavior on the platform. From there, it uses this information to recommend other videos that are similar in content and style.

To increase the chances of your videos appearing in recommended videos, there are several things you can do.

Firstly, focus on creating high-quality, engaging content that keeps viewers watching for longer. This can be achieved by including a strong call-to-action, creating a compelling storyline, and using engaging visuals and audio.

Secondly, optimize your video’s metadata, such as the title, description, and tags, to make it more discoverable by the algorithm. This will help the algorithm understand what your video is about and who it is intended for, and make it more likely to appear in recommended videos.

Thirdly, encourage engagement in your videos. The more likes, comments, and views your video receive, the more likely it is to be recommended to other viewers.

Lastly, pay attention to your audience retention, it’s important to keep them engaged and watch your video till the end, as the YouTube algorithm also takes into account if viewers watch the whole video or not.

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