The YouTube algorithm is a complex system that takes into account a variety of factors when determining the ranking and visibility of videos on the platform. One of the most important factors that the algorithm considers is engagement. Specifically, likes, comments, and views are all key metrics that can have a significant impact on how well your videos perform on YouTube.
Likes, comments, and views are all forms of engagement that signal to the algorithm that your video is relevant and interesting to viewers. The more likes, comments, and views your video receives, the more likely it is to be recommended to other viewers, and the higher it will rank in search results.
For example, if your video receives a lot of likes, comments, and views, it is a sign to the algorithm that your video is high-quality and engaging. Therefore, the algorithm will be more likely to recommend your video to other viewers and increase its visibility on the platform.
However, it’s important to note that the likes, comments, and views should come from real, active accounts. YouTube’s algorithm can detect fake engagement and may penalize a video for it.
Additionally, it’s also important to remember that engagement does not only come from the likes, comments and views, but also from the audience retention, watch time, and the click-through rate. Therefore, it is important to focus on creating high-quality, engaging content that keeps viewers watching for longer. This can be achieved by including a strong call-to-action, creating a compelling storyline, and using engaging visuals and audio.